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attractive, bamboo, body conscious, breathable underwear, comfortable, cotton, handmade in toronto, healthy, organic, stylish undies, underwear -

THE LAST THING YOU WANT IS A WEDGIE Ok so I know there is a ton of information out there about how to make your next long-haul plane ride more comfortable, but they all skip such an important factor. Whether you’re travelling Down Under and looking at almost a day of sitting or hopping on a long flight to Hawaii for fun in the sun, your tush needs the utmost comfort. What you’re wearing is so important. You want something that can breathe. It may seem silly, but think about how nice comfy undies will help during a 10+ hour...

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fabric, GOTS, how it's made, organic cotton, origin -

Those who have felt our organic cotton underwear/ bralette/ boxers know it's quality fabric, but where does it come from? What were the steps taken to ensure this fabric is ethical/ organic and certified?  See below of our Transaction Certificate (TC) For Textile processed according to the Global Organic Textile Standard (GOTS).  We print all our unique designs through a third party in Shanghai through digital printing and his fabric is inspected by a Netherlands body with the cotton last processed in the Shaxi Town of Jingsu.  Did you know that knit jersey is sold be weight and not length? Our cotton...

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event, hi, life -

I can't believe it's been over a year since I took apart my boyfriend's boxers and had that eureka moment that I should make cute matching underwear for us.  Feels like a lifetime ago and so grateful for my journey. So what's cooking at Em.Me.Ma? I hit my first mile stone! I participated in Meowfest last weekend and completely sold out of all my cat prints and many others! I guess those few days sewing until the a.m. was completely worth it. I was actually very unsure of joining the market as it's the first one in Toronto (the team flew...

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cheekini, how to -

Always wondered what goes on behind the scenes? Check out our second-ever-video on all the steps of making the EmMeMa Cheekini underwear!

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bralette, how to -

Always wondered what goes on behind the scenes? Check out our first-ever-video on all the steps of making the EmMeMa bralette!


UPDATE: I also sew elastic at the top and bottom of the band for better stretch retention. 

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