About Us

Emily completed the Fashion Design & Techniques Program in at George Brown College and showcased her lingerie collection at Toronto Alternative Fashion week in 2012. She went back to GBC for the Fashion Business Industry Program and then moved to the UK and got her Bachelors of Arts at Manchester Metropolitan University specializing in International Fashion Practices. EmMeMa was launched online in 2010, concurrent with the start of her formal education and the brick and mortar store was opened in 2014 at Shops On Yonge shopping centre in north Toronto. 

After several year of dabbing her toes into almost everything to do with fashion, and sewing, she has narrowed down her maker's inhibition to creating well-made, eco-conscious underwear and altering/ revamping textile to eliminate unnecessary garbage in landfills. With the fast pace world of fashion, she is going against the grain by making something beautiful, timeless and luxurious that will excite you -not toss out in three months and reviving the the love you had with older clothes/ textile.